Vignobles & Découvertes Label - Destination Luberon

The Destination Luberon tourist office and the tourist offices Luberon Sud Tourisme, Pays d'Apt Luberon, Isle sur la Sorgue Tourisme and Pertuis, have obtained the “Destination Luberon” label issued by Atout France.

The "Vignobles & Découvertes" Label: Quésaco?

Luberon Vineyards & Discoveries logo

The Vignobles & Découvertes label is a national distinction created in 2009 and awarded to a tourist and wine destination for a period of 3 years. It makes it possible to promote the quality of the region's wine tourism offer and thus highlight wineries, restaurants, activity providers, etc. that are committed to promoting the region's wines. It is a new guarantee of quality to discover an exceptional vineyard.

For wine lovers, it is an assurance of satisfaction on an experiential level, as well as the guarantee of a simplified and accompanied reservation while benefiting from the expertise of the label to determine their choice.

The Vignobles & Découvertes Label Destination Luberon

Labelled since March 14, 2022, the Luberon destination already has around a hundred certified partners committed to valuing and promoting Luberon wines.

Between the Rhone Valley and the Mediterranean, the AOC Luberon extends from east to west in the south of the Vaucluse department, on the left bank of the Rhône, around the Luberon mountain. The vineyard benefits from a Mediterranean climate with continental and alpine influences that induce lower nighttime temperatures bringing beautiful freshness to Luberon wines.

The entire Luberon protected designation of origin is included within the perimeter of the Luberon Regional Natural Park, in the heart of a green setting benefiting from an incredible natural wealth.

In Provence-Alpes-Côte d'Azur, Destination Luberon is the 7th territory to achieve this prestigious distinction. The Luberon vineyard therefore naturally finds its place near the “Pays d'Aix-Sud Luberon”, “La Provence Verte” or “Around the Ventoux”.

In 2023:103 certified

35 wineries and wineries
27 accommodations
10 restaurants
9 heritage sites
1 receptive structure
18 activity or leisure providers
3 wine events
1 tourist office

The Destination Luberon Vineyards & Discoveries label also brings together 4 tourist offices to bring together a comprehensive tourist offer. A playground that covers the entire geographical area of the AOC Luberon for wine production, slightly expanded in neighboring municipalities for service providers (accommodation providers, restaurateurs, etc.).

1 territory, 5 tourist offices to guide you:
Destination Luberon: the tourist office behind the Vignobles & Décoveries project
Pays d'Apt
Luberon Sud Tourisme
Isle sur la Sorgue Tourisme
As well as the Pertuis tourist office

The typical characteristics of Luberon wines

Luberon grape varieties: Syrah, Grenache Noir, Carignan, Cinsault, Mourvèdre, Grenache Blanc, Vermentino, Ugni Blanc, Clairette, Bourboulenc.

Production of the 3 colors on more than 3,000 hectares of vines planted on the flanks and foothills of the Luberon Massif. The southernmost terroir in the Rhone Valley.

Here, the vines are located at an altitude of between 200 and 450 meters. The soil is rich, with Miocene sands in the Pays d'Aigues, calcareous scree at the foot of the mountain, and this red clay specific to the surroundings of Apt. The mountainous presence favors strong thermal amplitudes, which preserve the taste of red wines, and allow significant production of whites. It is this thermal amplitude that reveals all the aromas of Luberon wines.

This terroir reveals its full potential with a varied production of 117,000 hectolitres of red (23%), rosé (54%) and white (23%) wines.

7 things you need to know about AOC Luberon

1. The Luberon Appellation of Controlled Origin was born in 1988
2. An exceptional characteristic, all the vineyards of the Appellation are located within the Luberon Regional Natural Park, which is now recognized as a Biosphere Reserve and Global Geopark by UNESCO.
3. Located south of the Rhône Valley vineyards, the designation benefits from a Mediterranean climate with significant sunshine and a thermal gradient favourable to the good maturation of the grapes
4. a vineyard planted between 200 and 500 meters
5. a thousand-year-old tradition of vine cultivation, led with passion by enthusiastic winemakers from all walks of life
6. a Rhone Valley designation that produces the 3 colors significantly
7. wines that are always fresh and digestible The 3 colors

Events not to be missed!

Several key events allow you to discover the territory and its wines:

The Sunsets Vignerons in Luberon

From June 20 to September 12, 2023, every Tuesday evening from 6:30pm, winemakers invite you to their domains! Enjoy a stroll in the heart of the vineyards, a visit to the cellar and a wine tasting accompanied by small local dishes in accordance with the wines tasted.

Wine and Dine

A friendly and relaxed atmosphere for an unforgettable summer evening. More than 30 winemakers from AOC Luberon will introduce you to their best vintages.

Les Musicales dans les Vignes

Tasting concerts in the most beautiful wineries in Provence.

Luberon En Tous Sens

On Sunday, May 14, go hiking in the vineyards to discover the magnificent landscapes of the Luberon and enjoy a picnic prepared by a Michelin-starred chef with fresh and local products for an unforgettable experience.

Winemakers Sunsets

Wine and Dine - Lourmarin

Les Musicales dans les Vignes

The Fascinating Weekend - Lourmarin

Always in search of novelty and diversity in wine tourism, in order to satisfy the largest number of visitors, destinations labelled 'Vignobles & Discoveries' are mobilizing by offering a weekend that is presented as “THE” showcase of wine tourism in France: "Fascinant Weekend".

This event highlights the territory and the actors of destinations certified Vignobles & Découvertes every 3rd weekend in October. See you in the heart of our vineyards in October 2023 for the 2nd edition of the "Fascinant Weekend" in Destination Luberon.

In the heart of our exceptional landscapes, athletes, gourmets, music lovers and other lovers of new and original experiences will be able to immerse themselves in the fascinating world of vineyards and winemakers, by finding an activity that suits their desires. Guided tours, discovery workshops, concerts with eclectic repertoires, exhibitions, sporting and unusual activities, castle visits... The idea is to share emotions and make the eyes of children and adults alike shine!

Explore the quality of the products of our terroirs and our know-how in a real spirit of sharing. Everyone has their own entertainment! It is up to each labellist to offer an activity or even better to partner with other certified partners to offer a complete offer focused on wine tourism.

The tourist offices of the destination are committed to selecting for you a qualitative offer allowing you to experience and discover the vineyard. Discover and meet the partners with the “Vignobles & Décoveries” label

Prepare your 100% 'Vignobles & Découvertes' stay in Luberon

Located in the south of the Rhône Valley, the Luberon destination can be discovered throughout the seasons and your desires: athletes, gourmets, looking for disconnection or, on the contrary, for festive and convivial moments, the Luberon will satisfy you with the range of its offer in the heart of preserved nature doubly recognized by UNESCO!
Here you will find all the practical information you need to prepare your stay with our partners with the 'Vignobles & Découvertes' label: sites and heritage, accommodations, restaurants and wine bars and activities.

Wine Tourism Map

Download the dedicated tourist map