The Destination Luberon Tourist Office, along with the tourist offices of Luberon Sud Tourisme, Pays d'Apt Luberon, Isle sur la Sorgue Tourisme, and Pertuis, has been awarded the Vignobles & Découvertes (V&D) "Vignoble du Luberon" label, granted by Atout France.
The Vignobles & Découvertes label is a national distinction created in 2009 and awarded to a wine tourism destination for a period of three years. It aims to highlight the quality of the region’s wine tourism offerings, showcasing vineyards, restaurants, activity providers, and other businesses committed to promoting local wines. It serves as a mark of excellence for discovering an exceptional vineyard.
For wine enthusiasts, this label ensures a high-quality experience, along with the convenience of simplified and guided reservations, benefiting from expert recommendations to make the best choice.
Certified since March 14, 2022, the Luberon destination already includes over a hundred certified partners committed to promoting and enhancing the wines of Luberon.
Situated between the Rhône Valley and the Mediterranean, the AOC Luberon stretches from east to west in the southern part of the Vaucluse department, on the left bank of the Rhône, surrounding the Luberon mountain. The vineyard benefits from a Mediterranean climate with continental and alpine influences, resulting in cooler nighttime temperatures that bring a refreshing character to Luberon wines.
The entire Luberon Protected Designation of Origin (PDO) area is located within the boundaries of the Luberon Regional Natural Park, a lush setting with remarkable natural richness.
In the Provence-Alpes-Côte d’Azur region, Destination Luberon is the seventh territory to achieve this prestigious distinction. The Luberon vineyard naturally takes its place alongside “Pays d’Aix-Sud Luberon,” “La Provence Verte,” and “Autour du Ventoux.”
In 2024: 109 certified partners36 wineries and estates
28 accommodations
12 restaurants
9 heritage sites
1 event venue
18 activity and leisure providers
4 wine-related events
1 tourist office
The Vignobles & Découvertes Luberon Vineyard label also represents the collaboration of four Tourist Offices, bringing together a comprehensive tourism offering. This vast playground covers the entire geographical area of the AOC Luberon wine production region, extending slightly to neighboring municipalities to include service providers such as accommodation providers and restaurateurs.
1 region, 5 tourist offices to guide you:
Destination Luberon: the leading tourist office for the Vignobles & Découvertes project
Pays d’Apt Luberon
Luberon Sud Tourisme
Isle sur la Sorgue Tourisme
As well as the Tourist Office of Pertuis
The grape varieties of Luberon: Syrah, Grenache Noir, Carignan, Cinsault, Mourvèdre, Grenache Blanc, Vermentino, Ugni Blanc, Clairette, Bourboulenc.
Production of all three wine colors across more than 3,000 hectares of vineyards, planted on the slopes and foothills of the Luberon Massif. This is the southernmost terroir of the Rhône Valley.
Here, the vineyards are situated at an altitude ranging from 200 to 450 meters. The terroir is diverse, featuring Miocene sands in the Pays d'Aigues, limestone scree at the foot of the mountains, and the distinctive red clay found near Apt. The mountainous presence creates significant temperature variations, preserving the freshness of the red wines and allowing for substantial white wine production. These thermal variations enhance the full aromatic expression of Luberon wines.
This terroir reaches its full potential with a diverse production of 117,000 hectoliters of wine: 23% red, 54% rosé, and 23% white.
7 Key Facts About the AOC Luberon
1. The Luberon Appellation d'Origine Contrôlée (AOC) was established in 1988.
2. A unique feature: the entire appellation's vineyards are located within the Luberon Regional Natural Park, which is now recognized as a UNESCO Biosphere Reserve and Global Geopark.
3. Situated in the southern part of the Rhône Valley vineyards, the appellation benefits from a Mediterranean climate with abundant sunshine and a thermal gradient that favors optimal grape ripening.
4. A vineyard planted at altitudes ranging from 200 to 500 meters.
5. A millennia-old winemaking tradition, passionately carried on by dedicated winemakers from diverse backgrounds.
6. A Rhône Valley appellation that produces all three wine colors in significant quantities.
7. Wines that are always fresh and easy to drink, whether red, rosé, or white.
Several key events punctuate the year in our vineyards, offering you the opportunity to explore the region and its wines.
Embark on a vineyard hike to discover the breathtaking landscapes of the Luberon, followed by a gourmet picnic prepared by a renowned chef using fresh, local ingredients for an unforgettable experience.
From June to September, every Tuesday evening from 6:30 PM, winemakers welcome you to their estates! Enjoy a stroll through the vineyards, a guided cellar visit, and a wine tasting paired with delicious local specialties.
A relaxed and convivial atmosphere for an unforgettable summer evening. Over 30 winemakers from AOC Luberon will showcase their finest vintages.
The Fascinant Weekend
"Le Fascinant Week-end" is a national annual event held in October, highlighting vineyards and wine regions across France. During this weekend, wineries open their doors to visitors and offer a range of activities, including wine tastings, cellar tours, vineyard walks, cultural and artistic events, and meet-and-greets with winemakers. It's a unique opportunity for wine enthusiasts to experience the richness and diversity of French wine regions in a warm and festive atmosphere.
We have carefully selected a high-quality range of experiences to help you explore and enjoy the vineyard. Discover and meet the certified partners of “Vignobles & Découvertes” under the labels "Vignoble du Luberon" & "Autour du Ventoux."
Plan your 100% "Vignobles & Découvertes" stay in Luberon
Located in the southern Rhône Valley, the Luberon destination is a delight to explore throughout the seasons and according to your preferences. Whether you're an outdoor enthusiast, a foodie, seeking relaxation, or looking for lively and convivial moments, the Luberon will meet your expectations with its diverse offerings, all set in a breathtaking natural landscape recognized twice by UNESCO!
Here, you'll find all the practical information you need to prepare your visit with our "Vignobles & Découvertes" certified partners, including heritage sites, accommodations, restaurants, wine bars, and activities.
Download the dedicated wine tourism map 
