Vignobles & Découvertes - Destination Luberon

The Luberon Cœur de Provence tourist office and the Luberon Sud Tourisme, Pays d'Apt Luberon, Isle sur la Sorgue Tourisme and Pertuis tourist offices, have obtained the Vignobles & Découvertes (V&D) “Destination Luberon” label issued by Atout France.

Label vineyards & discoveries - Destination Luberon

The "Vignobles & Découvertes" : quesaco?

The "Vignobles & Découverte" label is a national distinction created in 2009 and awarded to a tourist and wine destination for a period of 3 years. It makes it possible to enhance the quality of the wine tourism offer of the territory and thus highlight the wineries, restaurants, activity providers, etc. engaging in a process of promoting the wines of the territory. It is a new guarantee of quality to discover an exceptional vineyard.

For wine lovers, it is a satisfaction insurance on an experiential level, as well as the guarantee of a simplified and accompanied reservation while benefiting from the expertise of the label to establish their choice.

Label Vignobles & Découvertes - Destination Luberon

Labelled since March 14, 2022, the Luberon destination already has a hundred labeled partners committed to promoting and promoting Luberon wines.

Between the Rhone Valley and the Mediterranean, the AOC Luberon stretches from east to west to the south of the Vaucluse department, on the left bank of the Rhône, around the Luberon mountain. The vineyard benefits from a Mediterranean climate with continental and alpine influences that induce lower night temperatures bringing a nice freshness to Luberon wines.

The entire Luberon protected designation of origin is included within the perimeter of the Luberon Regional Natural Park, in the heart of a green setting benefiting from an incredible natural richness.

In Provence-Alpes-Côte d'Azur, La Destination Luberon is the 7th territory to access this prestigious distinction. The Luberon vineyard therefore naturally finds its place near the “Pays d'Aix-Sud Luberon”, “La Provence Verte” or “Autour du Ventoux”.

In 2022:92 labelled

27 wineries and estates
28 accommodations
11 restaurants
6 heritage sites
1 receptive structure
28 activity or leisure providers
2 wellness and health activities
3 wine events

The "Vignobles & Découvertes" Destination Luberon label is also the meeting of 4 tourist offices to group together a tourist offer in its entirety. A playground that covers the entire geographical area of the AOC Luberon for the production of wine, slightly extended to the neighboring municipalities for service providers (hosts, restaurateurs...).

1 territory, 5 tourist offices to guide you:
Destination Luberon : the tourist office carrying the project "Vignobles & Découvertes"
Pays d'Apt Luberon
Luberon Sud Tourisme
Isle sur la Sorgue Tourisme
and the tourist office of Pertuis

The typicity of Luberon wines

The grape varieties of the Luberon: Syrah, Grenache Noir, Carignan, Cinsault, Mourvèdre, Grenache Blanc, Vermentino, Ugni Blanc, Clairette, Bourboulenc.

Production of the 3 colors on more than 3,000 hectares of vines located on the flanks and the foothills of the Luberon massif. The southernmost terroir in the Rhône Valley.

Here, the vines are located at an altitude of between 200 and 450 meters. The terroir is rich, with Miocene sands in the country of Aigues, limestone scree at the foot of the mountain, and this red clay specific to the surroundings of Apt. The mountainous presence favors high thermal amplitudes, which safeguard the bite of red wines, and allow a significant production of whites. It is this thermal amplitude that reveals all the aromas of Luberon wines.

This terroir reveals its full potential through a heterogeneous production of 117,000 hectoliters of red (23%), rosé (54%) and white (23%) wines.

The 7 things you need to know about AOC Luberon

1. The Luberon Appellation d'Origine Contrôlée was born in 1988
2. An exceptional characteristic, all the vineyards of the appellation are located within the Luberon Regional Natural Park, now recognized as a Biosphere Reserve and Global Geopark by UNESCO.
3. Located south of the vineyards of the Rhône Valley, the appellation benefits from a Mediterranean climate with significant sunshine and a thermal gradient favorable to the good maturation of the grapes
4. a vineyard located between 200 and 500 meters
5. a thousand-year-old tradition of vine cultivation, led with passion by winemakers enthusiasts from all walks
of life 6. a Rhône Valley appellation that produces the 3 colors significantly
7. wines that are always fresh and digestible in the 3 colors

Events not to be missed!

Several key events allow you to discover the territory and its wines:

the "Sunsets Vignerons en Luberon"

The winemakers invite you to their estates! Enjoy a walk in the heart of the vineyards, a visit to the cellar and a wine tasting accompanied by small local dishes in harmony with the wines tasted.

Wine and Dine

Friendly and relaxed atmosphere to live an unforgettable summer evening. More than 30 winemakers from the AOC Luberon will show you their best vintages.

Les Musicales dans les Vignes

Tasting concerts in the most beautiful wine estates in Provence.

The Fascinating Weekend: a new unmissable event for wine lovers

Always looking for novelty and diversity in wine tourism, in order to satisfy the greatest number of visitors, the destinations labeled 'Vineyards & Discoveries' are mobilizing by offering a weekend that presents itself as “THE” showcase of wine tourism in France: The Fascinating Weekend.

The Fascinating Weekend - Lourmarin

This event highlights the territory and the actors of the destinations labeled Vineyards & Discoveries every 3rd weekend in October. Rendezvous in the heart of our vineyards from 13 to 16 October 2022 for the very first edition of the Fascinating Weekend in Destination Luberon.

At the heart of our exceptional landscapes, sportsmen, gourmets, music lovers and other lovers of new and unprecedented experiences will be able to immerse themselves in the fascinating universe of vineyards and winemakers, finding an activity that corresponds to their desires. Guided tours, discovery workshops, concerts with eclectic repertoires, exhibitions, sporting and unusual activities, castle visits... The idea is to share emotions and make the eyes of children and adults shine!

Explore the quality of the products of our terroirs and our know-how in a real spirit of sharing. Everyone has their own animation! It is up to each labeled to offer an animation or better still to partner with other labeled partners to offer a complete offer revolved around wine tourism.

The tourist offices of the destination are committed to selecting for you a qualitative offer allowing you to live and discover the vineyard. Discover and meet the partners labeled “Vignobles & Découvertes”