Brands and labels of the Destination Luberon Tourist Office
Discover the brands and labels of Destination Luberon: Category 1, Tourism & Handicap and Destination of Excellence (in process of certification) for a qualitative destination.
Discover the brands and labels of Destination Luberon: Category 1, Tourism & Handicap and Destination of Excellence (in process of certification) for a qualitative destination.
Destination Luberon is committed to a continuous process of improving the quality of reception, accessibility and services offered to visitors and professionals in the area.
Brands and labels are structuring references to enhance this commitment, strengthen the credibility of the destination and support tourism players in an approach of excellence.
These approaches reflect a common desire: to improve the quality of reception, to develop accessibility, to structure the tourist offer and to reinforce the attractiveness of the territory.
Discover the steps taken by Destination Luberon:
Destination Luberon is classified in Category 1, the highest ranking level for a Tourist Office. This recognition values the quality of the services offered and the commitment of the establishment in the tourist development of the territory.
This ranking reflects a high level of requirement in terms of the reception, organization, promotion and support of tourism professionals.
Category 1 recognizes the structuring role of the Tourist Office in the animation, coordination and promotion of the destination.
In particular, this ranking involves:
Since 2015, Destination Luberon has been part of a continuous improvement process in order to offer efficient services for visitors, professionals and partners in the region.
This approach is reflected in particular in:
Destination Luberon is committed to a dynamic transition to Destination of Excellence, the new State label that is gradually succeeding Qualité Tourisme. This evolution aims to strengthen the quality of reception, the organization of services and the sustainable commitment of the destination.
This approach concerns all tourist information offices and is part of a logic of continuous improvement at the service of visitors and professionals in the area.
Destination of excellence, it has standards adapted to each tourist sector:
Do you want to get involved in the Destination of Excellence approach?
Find all the useful resources to support you: methodological guide, clarification note, tutorials as well as access to a self-assessment to prepare your approach.
Destination Luberon is committed to making tourist information and hospitality accessible to as many people as possible. This approach is part of a desire to continuously improve the quality of service and to support customers with specific needs.
In 2023, our Tourist Office in Cavaillon obtained the Tourism & Handicap brand for the four families of disabilities: motor, visual, auditory and mental. This recognition values the facilities put in place, the quality of the welcome and the attention paid to the accessibility of information.
This approach also makes it possible to better inform visitors and to better guide professionals wishing to engage in a more accessible tourist offer.
In concrete terms, this means:
Through the brands and labels obtained, Destination Luberon is committed to a global approach to continuous improvement of the quality of welcome and services offered to visitors and professionals in the area.
These commitments reflect Destination Luberon's desire to structure a sustainable, qualitative and accessible tourist destination, at the service of visitors and professionals alike.
Practical information on Brands and labels of the Destination Luberon Tourist Office
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