Tourism Quality

Tourism Quality

Everything you need to know about our Quality approach and how to obtain the Quality Tourism™ label.

Our commitments

Since 2015, our Tourist Office has been committed to developing excellent services for both visitors and professionals, in partnership with the local community.

To continuously improve our service quality, we are committed to meeting the requirements of the Quality Tourism™ label. As part of this, we voluntarily pursue the following objectives:

Commitments and objectives towards visitors:

  • Welcome our visitors in a pleasant setting, with availability and attentiveness.
  • Provide reliable, precise, and up-to-date information, whether in our offices, by phone, email, or on social media.
  • Personalize advice to meet the needs of our visitors and measure their satisfaction.
  • Highlight the assets and heritage of the region through our reception, communication materials, and media.

Commitments and objectives towards professionals:

  • Support local tourism professionals who work daily with visitors.
  • Inform professionals about our actions and unite them around common objectives related to promotion and excellence in the destination.
  • Market leisure services based on the local tourism offer and define our commitments towards our supplier partners.
  • Represent the destination with partner institutions to enhance its value.

Commitments and objectives towards prescribers (travel agencies, TO):

  • Respond to all requests within a maximum of 48 hours.
  • Offer high-quality leisure services.
  • Ensure personalized service.
  • Monitor customer satisfaction.

Commitments and objectives towards elected officials:

  • Consider the objectives of the local community in the Tourist Office's strategy.
  • Strengthen the credibility and interest of the Tourist Office's actions with local officials.
  • Communicate our quality policy, particularly within the Destination Quality Group.
  • Support municipalities in their tourism development projects.

Internal commitments and objectives:

  • Structure our work to gain efficiency and ensure continuity of service.
  • Encourage cooperation between different departments.
  • Develop tools to better manage tourism information, track visitor satisfaction, and improve internal and external communication...
  • Train all staff and integrate new employees.
  • Improve quality of life at work and consider sustainable development issues.

Our customer listening

To continually improve our services, we gather visitor feedback and measure their satisfaction. For this, we:

  • Provide a satisfaction survey in four languages, available in our three reception offices. We also offer clients from our reception service the opportunity to express their satisfaction through a survey provided at the end of their service.
  • Suggestion and complaint forms allow visitors to express their desires or dissatisfaction with the services of the Tourist Office and the destination. These forms are followed up and systematically forwarded to the relevant service or provider.
  • The Destination Luberon Tourist Office has claimed its pages on Google My Business and Trip Advisor. We systematically respond to visitor reviews on these platforms.

For more information on our customer listening practices, you can view our Annual Quality Report.

No matter who you are, whether visitors, locals, tourism professionals, or elected officials, feel free to share your comments and suggestions with us. If you prefer to contact us by email, you can do so at contact@destinationluberon.com

The Quality Tourism™ Label

The Quality Tourism™ label is the only state-issued brand awarded to tourism professionals for the quality of their welcome and services.

To obtain the label, the service provider must successfully follow a quality approach that meets essential requirements for your satisfaction. A symbol of trust, services are regularly subject to unannounced and independent checks. This recognition allows you to choose tourism establishments that offer quality services with confidence.

Because it applies to the entire tourism reception chain, Quality Tourism™ supports you throughout your stay: accommodations, restaurants, places to visit, sports and leisure activities, tourist offices... You can plan your vacation with complete peace of mind.

Whether it is well-known or off-the-beaten-path destinations, major international groups or small independent establishments, all work with Quality Tourism™ to offer you excellent service: nearly 5,500 establishments are thus Quality Tourism™ certified.

Quality Tourism

Your Quality contacts

Are you a service provider in the Luberon destination and want to engage in a quality approach? Do you want to obtain the Quality Tourism™ label? Don't hesitate to contact the following people:

Baptiste Allegre, Destination Luberon (Quality Contact): 04 90 71 32 01 / contact@destinationluberon.com
Emmanuelle Druillet, Vaucluse Provence Attractivity (Network and Qualification Manager): 04 90 80 47 35 / e.druillet@vaucluseprovence.com

We also recommend visiting the official Quality Tourism™ label website.

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